Amnesty International – D&AD Spec Project

During the MSc in Advertising in DIT, we worked on many briefs of the D&AD Young Bloods competition, including this one for Amnesty. The goal was to create a campaign that targeted young people to raise their awareness of the charity and the work that it does. To this end, we created a subversive clothing brand to raise awareness of the shocking conditions that many clothes makers face daily.