Connacht Gold – Low Fat Butter

For our Pitch assignment, as part of the DIT MSc in Advertising, our team were given a live brief, to create a new campaign that would promote Connacht Gold Low Fat butter in the East and South of Ireland. This was an interesting project to work on, especially because when we went to pitch, the audience consisted of the agencies that had pitched for it while it was live, including the agency that won the brief.

Our idea was a very simple one: using the insight that cows have best friends, showing Connacht Gold bringing Tasty back to Healthy