Bacardi – Casa Bacardi

Javelin are responsible for Bacardi’s summer festival campaign, Casa Bacardi. Our role is to create online content and excitement that builds hype for Casa Bacardi’s attendance at two major Irish music festivals.

We created a 12 week social campaign that focused on the music element of Casa Bacardi. The main feature of this campaign is CB Live, a series of live interviews broadcast of Facebook featuring our host, well known DJ Kelly Anne Byrne. These videos were streamed using Facebook live every Thursday.

We also created a number of competition mechanics to give away tickets to festivals, engagement posts and Spotify playlists.

Check out the launch video and some of the content below.