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Facebook Gaming didn’t know how to boil its core offering down into an elevator pitch. They wanted to help developers make great games, help those games reach a wide audience and build a fanbase and then to empower those players. That’s a lot to put into a 30 second video but it’s what we managed…

The nation’s favourite chocolate maker wanted to own St Patrick’s Day – but they wanted it to be about more than standing in the cold at a parade or going to the pub. With the team at The Public House, I helped to create a campaign that would own the day, by making it for…

As part of my work with Facebook Gaming, I was tasked with creating case studies based on the success of brands such as SEGA Europe, X-Flow, Playtika, SciPlay, Huuuge Games, and Babil Games. These case studies varied in topic, from Real Money Gaming to Automated App Ads.

I rewrote every single piece of copy that currently appears on the FBG Marketers site. There was a lot of copy. I also wrote many of the blogs, examples of which you can find here, here, and here.

During the summer of 2020, I entered a literary competition for the first time and was lucky enough to be selected as the winner by Irish author Lisa McInerney. Read what the judge wrote about my story here: https://www.wildatlanticwords.ie/winningstories2020 And read the story by clicking on the link below:

Here’s a taste of what I created for HelloFresh US and their wine club. 

Buick wanted their radio ads to reflect their current TV spots, but didn’t actually believe you could be enticed to buy a car without seeing one. I looked at the TV spots and took inspiration from the family scenarios, notching them up to 11.

Fixodent wanted to have a little fun with dentures, so I used some truths about false teeth that only those with them would know. For example, saying words starting with “F”, laughing too much or singing are things that cause consternation for people with false teeth.

To welcome new managers to their positions and to inform them of their new roles, we created this cool video that turned an incredibly boring topic into a slightly nicer one.

While I wasn’t involved in this campaign directly, I was responsible for compiling a lot of information into a digestible video.