Category: Uncategorized
-
Toyota – Retention Letters
*Update: These retention letters were one part of a direct mail campaign, which contained one brand piece written by Niall Carey of Javelin. The campaign won Gold in Automotive and Silver in Copywriting at the An Post Smart Marketing awards. I joined Javelin as a copywriter straight out of college and one of the…
-
Sowan’s – Nut Butter
This is the first real advertisement that I wrote and it came from when I was an intern at The Public House. The client wanted to launch a line of healthy nut butters and there was a very quick turn around for the whole project. I submitted lines for use, alongside every other copywriter in…
-
Connacht Gold – Low Fat Butter
For our Pitch assignment, as part of the DIT MSc in Advertising, our team were given a live brief, to create a new campaign that would promote Connacht Gold Low Fat butter in the East and South of Ireland. This was an interesting project to work on, especially because when we went to pitch, the…
-
Whackpack – Father’s Day
Whackpack is a small company that creates flatpack stools and lamps. They wanted an ad that showed that their product is the perfect present for a father who hasn’t much time to spend with their kids.
-
American Apparel – Brand Repositioning Project
An assignment in college asked for us to reposition a brand of our choice to help it succeed better in its marketplace. We chose American Apparel and decided to approach the brand on two fronts: To desexualise their marketing and create an app for the brand.
-
Anti-Austerity Alliance/People Before Profit – Spec Project
We were tasked with making a campaign for our party of choice to entice young people to care about voting. We chose the Anti Austerity Alliance/ People Before Profit parties as they are truly underdogs in the Irish political scene and they have an interesting identity.
-
Vodafone – Spec Christmas Campaign
This brief asked for a Christmas campaign that revolved around the insight that Christmas is a time for family and as such, Vodafone should be seen to make it easier to keep in touch with family members.
-
Amnesty International – D&AD Spec Project
During the MSc in Advertising in DIT, we worked on many briefs of the D&AD Young Bloods competition, including this one for Amnesty. The goal was to create a campaign that targeted young people to raise their awareness of the charity and the work that it does. To this end, we created a subversive clothing…
-
UCD Conway Institute – Promotional Work
This is the excerpt for your very first post.
-
Early Work
This is the excerpt for your very first post.
Chris Kennedy 